Glowressa

Glowressa came to us with a dream. But no brand, no assets, and no online presence. Our team at Usef Studios transformed this dream into a fully functional, visually stunning skincare brand from the ground up. Glowressa was built entirely from scratch, from logo design and product packaging to a fully loaded Shopify store ready to scale.

We designed the entire digital experience from scratch: logo, typography, packaging mockups, Shopify-inspired WordPress store, and an intuitive UI that matches its youthful, urban vibe.

What We Did

Brand Identity

  • Developed a minimal, feminine and premium brand identity
  • Designed logo variants, typefaces, and iconography to reflect a calm yet elegant vibe
  • Selected a color palette based on soothing earth tones and pastel rose hues

Product Packaging

  • Helped client choose ideal containers (glass jars, tubes, and sustainable sachets)
  • Designed labels with full copywriting, benefits, and usage guides
  • Ensured packaging was print-ready and compliant with skincare labeling norms

Website Development

  • Built a clean and aesthetic e-commerce site optimized for mobile
  • Integrated secure checkout, product filtering, reviews, and more
  • Included automated shipping zone setup and WhatsApp integration

Content Creation

  • Wrote SEO-optimized product descriptions and about pages
  • Helped craft the brand voice – elegant, confident, and real
  • Provided compelling copy for web banners, CTAs, and footer sections

Social Presence

  • Created and set up Instagram, LinkedIn, and Pinterest pages
  • Designed initial post templates for brand consistency
  • Advised on launch strategy and first campaigns

The Challenge

Glowressa had zero online presence and no branding direction. We handled everything — naming, visual style, content, tech, and marketing. Time was limited, and decisions had to be made fast and wisely. We stepped in as not just designers, but also strategists and co-builders of this beautiful brand.

The Outcome

Glowressa now stands as a fully established skincare brand—confident, ready to sell, and radiating elegance. Every asset on their website and packaging was designed, written, and implemented by us. We didn’t just design a brand. We brought it to life.

Visit: glowressa.com

Category:

E-Commerce, Cosmetics

Software:

WORDPRESS, FIGMA, PHOTOSHOP

Service:

A-Z DESIGN & BRANDING

Client:

GLOWRESSA

Date:

JULY 2025

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