Glowressa
Glowressa came to us with a dream. But no brand, no assets, and no online presence. Our team at Usef Studios transformed this dream into a fully functional, visually stunning skincare brand from the ground up. Glowressa was built entirely from scratch, from logo design and product packaging to a fully loaded Shopify store ready to scale.
We designed the entire digital experience from scratch: logo, typography, packaging mockups, Shopify-inspired WordPress store, and an intuitive UI that matches its youthful, urban vibe.
What We Did
Brand Identity
- Developed a minimal, feminine and premium brand identity
- Designed logo variants, typefaces, and iconography to reflect a calm yet elegant vibe
- Selected a color palette based on soothing earth tones and pastel rose hues
Product Packaging
- Helped client choose ideal containers (glass jars, tubes, and sustainable sachets)
- Designed labels with full copywriting, benefits, and usage guides
- Ensured packaging was print-ready and compliant with skincare labeling norms
Website Development
- Built a clean and aesthetic e-commerce site optimized for mobile
- Integrated secure checkout, product filtering, reviews, and more
- Included automated shipping zone setup and WhatsApp integration
Content Creation
- Wrote SEO-optimized product descriptions and about pages
- Helped craft the brand voice – elegant, confident, and real
- Provided compelling copy for web banners, CTAs, and footer sections
Social Presence
- Created and set up Instagram, LinkedIn, and Pinterest pages
- Designed initial post templates for brand consistency
- Advised on launch strategy and first campaigns
The Challenge
Glowressa had zero online presence and no branding direction. We handled everything — naming, visual style, content, tech, and marketing. Time was limited, and decisions had to be made fast and wisely. We stepped in as not just designers, but also strategists and co-builders of this beautiful brand.
The Outcome
Glowressa now stands as a fully established skincare brand—confident, ready to sell, and radiating elegance. Every asset on their website and packaging was designed, written, and implemented by us. We didn’t just design a brand. We brought it to life.
Visit: glowressa.com
Category:
E-Commerce, Cosmetics
Software:
WORDPRESS, FIGMA, PHOTOSHOP
Service:
A-Z DESIGN & BRANDING
Client:
GLOWRESSA
Date: