Most business owners know they need ads — but they don’t know where to start. Should you advertise on Google or Meta (Facebook + Instagram)? They work very differently, and choosing the wrong platform can waste time and money. Here’s how USEF STUDIOS helps clients make the right choice — or use both together.
How Google Ads Work
Google is intent-based. People search for something they need — like “best fitness coach in Dubai” or “affordable web designer.” Your ad shows up when that keyword is searched. It’s high-intent traffic, perfect for capturing buyers ready to act.
How Meta Ads Work
Meta is interest-based. You target people based on behavior, demographics, interests — not searches. It’s better for brand awareness, retargeting, or building interest around a new product or service. Meta works well for top-of-funnel and visual storytelling.
Pros and Cons
- Google Pros: Buyer-ready traffic, higher ROI on search campaigns
- Google Cons: Expensive keywords, poor for visual discovery
- Meta Pros: Great for video creatives, cheaper CPMs, better audience testing
- Meta Cons: Requires strong content and patience for cold audience warming
How We Use Both
At USEF STUDIOS, we often run a hybrid strategy. Google Ads catch high-intent search traffic and convert it, while Meta warms up cold audiences through story-driven video ads. Retargeting is layered on both to recover warm leads.
Which Should You Start With?
- Start with Google Ads if you offer high-ticket services or urgent solutions (e.g., emergency repairs, legal, SaaS)
- Start with Meta Ads if you’re building a community, launching an ecommerce brand, or need to warm up traffic with visuals
Still unsure? Let USEF STUDIOS audit your audience and goals to craft a media plan that doesn’t waste money — it builds momentum.